STR Market Benchmarks

Host Profit OS — 2026 Reference Sheet

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Market Avg ADR Avg Occupancy Typical Net Margin Peak Season Reg Risk
Smoky Mountains, TN $180–$320 68–75% 30–42% Year-round / Fall LOW
Scottsdale, AZ $180–$380 58–68% 25–38% Jan–Apr LOW
Sedona, AZ $220–$450 64–74% 28–40% Mar–May, Oct–Nov MED
Park City, UT $350–$800 52–65% 24–38% Dec–Mar, Jul–Aug MED
Nashville, TN $150–$280 62–72% 22–35% Apr–Oct MED
Outer Banks, NC $250–$600 50–62% 20–35% Jun–Aug LOW
Destin, FL $200–$450 55–68% 22–35% Jun–Aug LOW
Asheville, NC $160–$300 65–75% 24–36% Oct / Year-round HIGH (city)
Charleston, SC $180–$340 60–70% 22–34% Mar–Jun MED–HIGH
Myrtle Beach, SC $130–$250 55–68% 20–32% Jun–Aug LOW
Orlando, FL $130–$200 62–72% 18–30% Year-round MED
Miami, FL $180–$400 58–70% 16–28% Dec–Apr HIGH
Austin, TX $140–$280 58–68% 18–30% Mar (SXSW), Oct MED–HIGH
New Orleans, LA $150–$320 60–72% 14–26% Feb–Mar (Mardi Gras) VERY HIGH
Denver, CO $130–$240 55–65% 14–24% Dec–Mar, Jun–Aug HIGH

Healthy Deal Targets

Red Flag Signals

Typical Tax Burden

Break-Even Occupancy Monthly Fixed Costs
÷ (ADR × Days Available)
= Break-Even %
Net Margin (Monthly Revenue − Total Expenses)
÷ Monthly Revenue
= Net Margin %